Design Your Intentional 30s
I help 30-something women in finance go from feeling 'meh' to living intentionally—confident, energized, and in control without the guilt
Spent 11 years in finance, including 8 at Goldman Sachs. Clients include women from Goldman, Morgan Stanley, UBS, and Macquarie.
You’re in your 30s, and lately everything just feels… off.
You’re not unhappy. But you’re definitely not lit up.
Just… fine. Okay. Not enthusiastic about much.
Quietly questioning everything.
You’re not sure when this strange “off” feeling started.
But now that you’re in your 30s, it’s louder. Heavier. Harder to ignore.
Your days start to look like this:
You wake up already behind.
Snooze twice. Check your email.
Brush your teeth with one hand while scanning your calendar with the other.
You sit through meetings, replaying something you said yesterday that came out wrong—while also wondering if you should speak up more. You stay quiet.
And end up disappointed with yourself. Again.
You eat a rushed desk lunch, then grab a second coffee—not because you need caffeine, but because your body feels sluggish.
Kind of like your mind.
By evening, you cancel your workout. Say you’ll relax.
But somehow end up scrolling with the TV on, texting a friend back, and half-listening to your mom on speakerphone—doing everything, but not really present for any of it.
And then the weekend comes… and vanishes. Again.
You don’t like this cycle. You know things could be better.
But it feels easier not to deal with it—
so you stay quietly restless, telling yourself it’ll get better…
without even knowing where to start.
What if you could take charge and actually feel good again?
You wake up before your alarm. Not out of stress, but because your body feels rested.
You make your coffee slowly, stretch a little, and feel the morning light hit your face.
You move through the day with a clear head.
Not because you’re pushing harder, but because you’re no longer scattered.
You speak up in meetings when it matters, without overthinking.
You skip drinks you don’t want to go to and stop apologizing for it.
You catch up with someone who really gets you—and for once, you’re not performing.
You spend Saturday doing exactly what you wanted.
No guilt. No multitasking. No wondering if you should be doing something more “productive.”
And when Sunday night rolls around, you don’t feel anxious or sad it’s over.
You feel ready for the week ahead. Clear, calm, even a little excited.
For the first time in a while, you catch yourself thinking:
I’ve got this.
Maybe my 30s won’t just be okay.
Maybe they’ll be really good.
If a part of you is whispering,
“Yes, I want this too…”
You’ll get a real-talk email each day to help you understand what’s really been going on and find your way forward.
A New Kind of Coaching.
I am the founder of an exclusive, boutique, New York City-based coaching firm devoted to serving smart, growth-driven, high-achieving women in their 30s
who are ready for deep growth, expansive abundance, and exceptional fulfillment—through bespoke, highly personalized coaching (with a healthy dose of fun).
To the women who know they’re meant for more—and are ready to take charge of the life you were meant to live.
If we haven’t bumped into each other on Park Avenue while I’m riding my kick scooter or at Dante NYC, sipping a martini…
Hi, I’m Helen!
Your Triple-Certified Mindset & Life Design Coach
I became a Coach because I needed it first.
From 8 years at Goldman Sachs, to Michelin-trained chef, to a role in a food startup, I realized I had:
Lack of Clarity: I didn’t know why I was pursuing these high-intensity roles.
Disempowering Mindset: I kept sabotaging myself.
Depleted Energy: I lacked the health and vitality to sustain what I wanted to do.
So I trained with top experts to coach myself first. Now, I share powerful, easy-to-implement tools with growth-driven leaders like you.
I’m dedicated to helping you stop wasting your true potential and elevate from a mediocre “I’m fine” life to an outstanding, flourishing life.
I’m not sharing this to boast, but because of my varied career and life experiences (and now being in my 40s!) allow me to relate to many types of people, understand your challenges, and truly guide you.
Because I know how awesome life can be when we have clarity, vitality, and an empowering mindset!
There’s more to the story.
EXPERIENCE & CREDENTIALS
3 Ways to Design Your Intentional 30s
Start here if something feels off but you don't know why
1. Start Here
Free
The Confusing 30s Email Series
Get 7 days of real talk about why your 30s feel this way.
Understand why you feel stuck even when you're doing everything right, and discover what actually creates change.
2. Get Your Data
$197
Your 30s Life Design Diagnostic
Take the "How Are You, Really?" assessment + get a 50-minute coaching call.
Walk away knowing exactly which life area to focus on first, your biggest leverage point, and your clearest next step.
3. Get Transformation
$4500
Take Charge Coaching Intensive
4-month private coaching using the WISE Method.
For women in finance ready to design an intentional life—not just optimize their calendar.
Here is what my awesome high-achieving clients had to say after 1:1 private coaching with me!
My clients’ energy levels went from an average score of 4 to 9 (on a 1-10 scale) after Just 3 months of coaching.
This could be you, too!
Diana d.
Director & attorney, Legal Division — Global investment bank
“In a nutshell, all I can say is: Wow, a mind-blowing experience! Everyone needs a Helen in their life!”
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“Before working with Helen, I found myself in a real rut and stuck.
I felt very stressed, with no energy, and I wasn’t making myself a priority due to career pressure. As my personal coach, Helen was dedicated to me, listened to my needs, and rooted for me every step of the way.
Through Helen’s well-structured coaching program, now I only drink one coffee a day, sleep through the night, and feel more energized, positive, and empowered!
Coaching brought me back to focus on my health, career, personal goals, and overall well-being.”
Sisi Z.
VP, Investment Research — Global Investment Management firm
“Now, my energy level is so much higher and I feel like I’m in a new and higher dimension of life!”
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"When I first met Helen, I was on my first career break.
I was uncertain about my career direction and felt I had lost the momentum to get back into the game again. I was often frustrated with myself and my low energy level.
The coaching program Helen designed for me totally changed my entire energy level and mental state.
I rediscovered my true identity and purpose, which helped me shift my attitude and outlook on my career.
Since coaching, I have received multiple interview requests from headhunters, and I’m currently working for a great firm that allows me to enjoy other vital areas of my life!”
Hiroko W.
VP, Regulatory Reporting, Risk Division — Global Investment Bank
“I recommend coaching with Helen. You will be amazed how much you can accomplish in 3 months!"
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"I initially signed up for coaching for my health, but I accomplished so much more!
Through the tools that Helen provided during coaching, I could see where I am in many areas of my life and visualize the potential of what is possible.
Helen helped me build good habits and made me realize it's not about perfection. I also got rid of the chronic headache that was preventing me from doing my best work.
Most excitingly, I found a new position within my company exactly the way I wanted and received an offer!”
Still feeling like something’s off in your 30s—but not sure what to do next?
You’re not the only one. And you don’t have to figure it all out alone.