Women in Finance:
Your 30s are a Turning Point
Life design coaching to help you stop surviving this decade and start designing it
A free 7-day email series to finally understand what's driving that quietly jaded feeling — and where to start
Your 30s feel harder than you expected and you don't understand why
You've done the "right" things—top school, top firm, the title, the income, even the self-improvements.
But you're drained, going through the motions, unclear on what you want.
You're disappointed in yourself.
When you're alone with your thoughts, you get scared:
"What if this is my life forever?"
So you distract: scrolling Instagram, online shopping, another glass of wine…
Your 30s aren't just another phase to power through.
This is a turning point that deserves your full attention.
What's Possible When You Design Your 30s
Wake up Monday feeling ready: not dreading the week, but energized by what you're building
Show up at work with confidence: pitching ideas, crushing big presentations, having hard conversations
Make bold moves you’ve been talking yourself out of: hosting the event, getting bangs, signing up for that dance class
Stop being hyper-critical: you think "I always figure it out" instead of replaying mistakes
Laugh more, sleep better, and have energy for what matters
Catch yourself in the mirror thinking: "I feel like a new person"
You feel fully alive
I know what it's like to feel quietly jaded in your 30s and can't keep pretending you're fine
I spent 11 years in finance, including 8 at Goldman Sachs, before leaving to become a chef at Michelin-starred restaurants in NYC. I thought that bold move would fix everything.
It didn't.
Nearly every area of my life shifted in ways I didn't expect. I learned the hard way that just changing your career won't make everything else better.
Now I help women in finance in their 30s navigate this decade without the overwhelm and confusion I went through.
Certified Designing Your Life Coach, Neuroencoding Elite Specialist, and National Board Certified Health & Wellness Coach
Coach women at Goldman Sachs, Morgan Stanley, UBS, Macquarie, and other top firms to feel fully alive in their demanding roles
Created the WISE Method—a framework to get clear on what matters, build inner strength, and create sustainable systems across all 7 areas of life
My approach is boutique and bespoke—designed for high-achieving women in finance in their 30s who want deep growth with a healthy dose of fun.
Real Results from Women in Finance—Just Like You
Before working with me, many of my clients felt drained, stuck, or unsure how to move forward. But through structured support and coaching, they saw a dramatic rise in clarity, confidence, and energy.
VP IN SALES & TRADING AT GOLDMAN SACHS
"Working with Helen completely shifted my sense of agency, putting me firmly back in the driver's seat. At work, I'm confidently leading client meetings, communicating my needs, and tackling my goals with clarity. That heavy, complicated feeling is gone, replaced by genuine optimism, forward momentum, and a calm, centered energy. I feel like me again."
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When I turned 30, my life looked perfect on paper: an Ivy League degree, a prestigious role at Goldman Sachs, a beautiful marriage, and financial security. But internally, I felt stuck, jaded, and disconnected. I felt like I was going through the motions, living someone else’s version of success, and constantly benchmarking myself against how I should feel. I was caught in a victim mentality, blaming my demanding career for my unhappiness and putting off my real life—like investing time in my family—until some hypothetical day when I quit my job and things got easier. I craved depth and authenticity but felt like I was watching life pass me by without maximizing my true potential.
Working with Helen completely shifted my sense of agency, putting me firmly back in the driver's seat. Instead of letting things happen to me, I am now living intentionally and aligned with my values. At work, I'm confidently leading client meetings, communicating my needs, and tackling my goals with clarity. On a personal level, I’ve empowered myself to embrace having fun again, even trying out beginner hip-hop and joining a social tennis league. I’m more open to change and more excited about the future. That heavy, complicated feeling is gone, replaced by genuine optimism, forward momentum, and a calm, centered energy. I feel like me again.
Other women in finance will love working with Helen because she truly gets it in a way only someone who has walked in our shoes can. You can feel her genuine thought and care in everything she does; it is abundantly clear that this isn't just a job to her. If you are a high-achieving, driven woman who feels stuck and is craving a richer, more authentic life, Helen’s holistic approach will help you build a stronger sense of self and finally get back in the driver's seat.
VP IN EQUITIES AT MORGAN STANLEY
"Helen met me where I was, helped me work through the decisions I had to make, and helped me bring my best energy. In the time I worked with her, I found a new partner and a new job in a different city. Through all of that change, she supported me to understand, remember, and prioritize what's most important to me."
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I started working with Helen at a time when I was feeling uncertain about almost everything in my life: work, dating, where I wanted to live.... I was recovering from a heartbreak and wanting to find the strength to move on. I enjoyed my job and worked hard but felt uncertain about my path there.
Helen met me where I was at the time, helped me work through the decisions I had to make around the aspects of my life that were in my control, and helped me to bring my best energy and to trust God with the rest. In the time I worked with her, I found a new partner and a new job in a different city. Through all of that change, she supported me to help me understand, remember and prioritize those things that are most important to me, and keep working to build the strongest, best version of myself.
I'd recommend this journey to anyone who wants to really examine their own goals and ambitions, or find them if they aren't sure what they are. If you keep trying to learn and grow but feel like you're stuck in a rut, or keep making progress or falling down, Helen's methodical and practical approach will help you build the tools you need to bring the energy that you want to your day to day life, and to be more resilient as you live it.
DIRECTOR & ATTORNEY AT MACQUARIE GROUP
“In a nutshell, all I can say is: wow, mind-blowing experience. Before working with Helen, I felt stressed, exhausted, and stuck. Less than halfway through our work, a coworker noticed my 'glow' on a Zoom call and said he hadn't seen it in years. Everyone needs a Helen in their life!”
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In a nutshell, all I can say is: wow, mind-blowing experience.
I cannot begin to explain how easy Helen is to talk to! She just brought a sense of zen/peace to every session and I loved how spiritual and uplifting she was. Even on my worse days, I remembered she was rooting for me to succeed!
She is very dedicated to you during coaching, extremely organized and focused during the sessions, does work both before and afterwards and even starts each session with some uplifting music to just lift your mood.
Less than half-way through coaching, my coworkers began to notice a difference in my mood and one even told me I had a "glow" he hadn't seen in years during a Zoom call....it was all her doing! :)
Before working with Helen I felt very stressed, with no energy and perpetually exhausted. I struggled with work/life balance working from home during the pandemic and just found myself in a real rut and stuck. I wasn't sleeping well and relied heavily on coffee to get through the day. After just a few coaching sessions with Helen, I didn't even realize it, but I stopped having more than one coffee a day, sleep through the night and just feel more energized, positive, empowered... and most importantly... balanced!
Helen taught me to shift my perception and language. Instead of saying I'm stressed at work or overwhelmed, I started saying I'm in demand or being challenged. That alone helped me feel less anxious and made work so much more manageable.
I focused on self-care, I brought back routines (which I love) and overall am just feeling more confident! She reminded me to celebrate the little 'wins' and I often find myself patting myself on the back in the middle of my day and smiling!
Everyone needs a Helen in their life!
Your 30s are a turning point. But when you ignore this period, things don’t stay neutral. They solidify....
The patterns you’re in become your default.
The exhaustion becomes normal.
The career path and relationships you’ve invested years into start to feel harder to change, even when you know they’re not quite right.
And harder than the wasted years is this:
The version of you that once felt sharp and alive starts to fade.
The spark in your eyes isn’t gone, but it’s harder to find.
And at some point, you realize you don’t fully recognize the woman in the mirror anymore.
That’s the cost of staying on autopilot and ignoring your 30s as a critical turning point. And most people don’t realize it until much later.
Don't let this be your story.
3 Ways to Design Your 30s
CHOOSE WHERE TO START
1. Start Here
Free
The confusing 30s email series
Finally put words to that quietly jaded feeling and understand what's actually driving it.
Discover the new playbook for designing this decade instead of just surviving it.
2. Get Clear
$197
HOW ARE YOU, REALLY? SESSION
You know something needs to change, but you don't know where to start.
50-minute laser coaching session to figure out what's really going on and what to do about it. You'll complete a quick assessment beforehand so we can dive straight into what matters most.
3. Work with Me
$1200/month
PRIVATE COACHING
An ongoing 1:1 coaching partnership using the WISE Method across all 7 areas of life.
For women in finance who want to feel fully alive in their 30s, not just power through them.
Your 30s are asking something different of you
Not another quick fix or productivity hack.
Not daydreaming about a new job, new city, new friends—just to feel different.
Not pouring a third glass of wine and scrolling Instagram past midnight, telling yourself you're probably being dramatic and should just suck it up.
And not a generic life coach who doesn't understand the unique pressure of working at a top finance firm.
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What you need is a personalized, high-touch coaching partnership designed to help you proactively take charge of your life. So you finally have more control over your time and energy, and feel fully present, at peace, and confident.
The Intentional 30s Plan gives you exactly that.
Start with joining The Confusing 30s email series. Finally put words to that quietly jaded feeling and understand the 3 reasons why your 30s feel this way—sent straight to your inbox over 7 days.
Then take the How Are You, Really? Assessment. In 50 minutes together, we figure out exactly where you are across all 7 key areas of your life and where to actually start.
After these two steps, you'll know exactly what needs your attention—and feel clear, energized, and ready to move forward.
And when you're ready for deeper transformation, Private Coaching with Helen gives you an ongoing 1:1 partnership, built on the WISE Method, to help you fully design and live your 30s on your terms.
You don't need to try harder.
You need a new approach—one designed by a woman now in her 40s who feels more alive than she ever did in her 30s, and who's helped other women in finance do the same.
Your 30s aren't just another phase to power through.
It's a turning point. One that deserves your full attention.
A FREE 7-DAY EMAIL SERIES · WOMEN IN FINANCE IN THEIR 30S
You've done so many things right. So why does something still feel off?
Finally put words to that quietly jaded feeling, and understand what’s actually driving it